![]() Relating colors and formations to the objects and occurrences around us don’t stop when we reach adulthood, either. ![]() Learning to distinguish red from blue or circles from squares sounds like busy work for preschoolers, but shapes and colors actually play a crucial role in our early stages of cognitive development. We have often been told never to judge a book by it’s cover, but more often than not our eyes are the first sense to engage in an experience, which means it’s up to the visuals to create the right first impression. Luckily, you don’t have to be a world class artist to leverage some subtle – yet effective – design. Your website’s one shot of making a strong first impression only lasts a tenth of a second, and the appearance of what you are presenting does most of the talking. While each part of the trifecta bears significance, there is a greater emphasis placed on the design aspect, and for good reason. And with visual-heavy marketing platforms like Instagram and Pinterest securing their spots in the marketer’s toolbox, brands are reconstructing their three-legged milking stools to encompass content, tone, and visuals into one solid strategy. ![]() ![]() Starting from an early age and progressing throughout our lives, we rely on visual cues to give a sense of recognition and meaning, despite the fact that we are not always conscious of those cues. ![]()
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